PR Advice: The Media Mindset

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Featuring Elaine Kapogines

Founder of Wiltshire Media

There are so many reasons to invest time and energy into getting media coverage, but if you don’t start your media strategy with the right mindset, you’re setting yourself up for disappointment. Understanding the thoughts and beliefs you have about yourself, your business and the media industry will help to set you up for success; but how exactly do you overcome the negativity so you can move forward?

In this module, Elaine provides three clear steps that will help you achieve a positive mindset and move you forward towards greater exposure for your business, which will ultimately lead to real, tangible growth.